Small Business Innovation

A key secret today

Small business innovation. Why am I writing about that. Isn't this a site about patents. Yes - it is a site about the business of patents. And I am in this business because I am passionate about both small businesses and patents.

But How Do Small Businesses Compete?

One of the great levelers of the last 20 years is that little thing called the Internet. And that brings me to what I would like to talk about. As a small business innovation person you now (theoretically) have access to millions of potential customers. Or do you? The fact is that well over 96% of the sites on the internet attract almost no visitors.

And that is the key secret I mentioned in the headline. If you are willing to work at it and develop a really effective web site for your business you have tremendous competitive advantage and achieve small business innovation. Whatever your business is.

There is a Way

There is a process and a company that teaches that process that essentially guarantees you can develop a website that will have worldwide reach, or if you are an exclusively local business - local reach. You owe it to yourself to investigate this approach. The company is called SBI! (Site Build IT!).

SBI! makes online business success do-able. Anyone can succeed because it is an all-in-one process, tools, and guidance.

I am obviously a believer in this approach. The Business of Patents (this site) was developed with the SBI! process. I am a service provider - I write patents for small businesses. For about 6 years I had a standard 4-banger (Home page, About Me page, Services page, and Contact Me page) web site. How many clients did it attract in those 6 years?

Zero

So I survived on referrals. It worked. But I took any warm body that walked in the door. And some of them it turned out - could not pay.

SBI! changed all of that for me.


Content Marketing

The new thing in marketing today is Content or Informational Marketing. The tag-line of content marketing is: “Don't pitch, don’t sell, and don’t interrupt. Educate, inform, and provide value. Your business will grow.” People come to the internet looking for information. They find that information by using search engines. If they find you and you help them they come to trust you. And we all want to do business with people we trust. This fundamental is built into the SBI! process.

See how this works for a service provider like me.

Yes, there are easier ways to build a Web site. However, online profits and small business innovation require more than just having a collection of Web pages. SBI! includes all the tools and a proven process required to build a long-term, profitable e-business.

You get more than just a "site builder." You don't need to worry about looking for separate hosting, paying for a separate keyword research tool, handling site submissions, integrating autoresponders, etc., etc. See the full list of features here -- you will be surprised - everything is provided.

SBI! removes the technical barriers allowing you to keep your attention on your small business innovation. Many functions are completely automated. You don't need to know anything upfront about building a Web site in order to succeed. The tedious, "under-the-hood" stuff is handled automatically so you can focus on other important business-building activities.

SBI! provides the Action Guide - it presents a step-by-step process, presented in both written and video formats. All you have to do is follow it. Really! The most successful SBI! owners say "all they did was follow the Guide." They don't get sidetracked, or have to guess at what to do next. SBI!'s guided approach helps you reach your goals. That's small business innovation.

SBI! comes with unlimited Customer Support. SBI! owners often call it the best they've ever experienced. And the SBI! Forums complete the picture. They are the most friendly, help-and-be-helped set of e-business forums in the world.

Too many non-SBI! sites start without profits being "built into" the process from DAY 1. It all begins with the right process.

Content  Traffic  PREsell  Monetize is the underlying, logical and powerful process that capitalizes upon the fundamental realities of how people use the Web.

C  T  P  M puts you on a solid, profitable business foundation.

Page creation is as simple as riding a bike with its training wheels still attached. No need to know HTML. The block-by-block builder trains you how to write a page that is both "Search Engine and human effective." It's simple, do-able and most importantly, effective site-building. The block-by-block builder is perfect for beginners, but even many "advanced" users should start with this tool. It's an excellent way to break bad habits!

Since SBI! is compatible with popular HTML editors (ex., Dreamweaver) and image tools (ex., Photoshop, Flash, etc.), you can easily use advanced page-building techniques, if you like. This allows for maximum creative flexibility for all skill levels.

Fast, reliable, state-of-the-Net Web site hosting is all included with SBI!. You don't have to worry about choosing the right "hosting" features (size, capacity, etc.). Web hosting is included, no nonsense, no hidden clauses.

To announce your site to Search Engines, you need to submit a specialized file called a "Sitemap XML" file. SBI! does it all automatically, a huge time saver, that enables you to quickly achieve wider distribution and attract more targeted free traffic.

Traffic Stats and Click Analysis help you understand what your visitors like most. Understanding them helps you know what to write about, which in turn leads to more and more business.

SBI! includes Value Exchange (VE) for finding and managing high value inbound links (another criteria for ranking highly at the engines and building traffic). This automated inbound link-building tool saves time for what is otherwise a tedious time-sucker and improves small business innovation.

SBI! includes an easy-to-use form builder with autoresponders. You can build contact forms, surveys, and polls to easily communicate with your visitors. You don't need to use your e-mail address, which attracts spam. Experienced users will appreciate no longer needing separate form-building tools. Having these tools all in one place saves time and expense, too.

List-building and e-mail marketing are included (usually these expensive features are bought separately). Sign up visitors to your e-zine subscription list and then mail an issue to them. This repeat exposure builds a stronger bond with your visitors and allows for direct promotions to them. Deeper PREselling = More Monetization.

Automatic site blogging turns your site into a blog easily. You'll enjoy all the benefits of a blog without needing extra skills or additional software. For those experienced with blogging, auto-pinging for your SBI! blog keeps your site on the Search Engines' radar. All of this helps attract more traffic.

SBI! has a no-risk, 30-day money back guarantee. It's a risk-free decision that you can make with confidence and peace of mind.

Take a look at it. It makes small business innovation work.


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Mike Ervin
Mike Ervin - Cost Effective Small Business Patent Protection.

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